But the team had a strong point of view that the launcher couldn’t compete on customization since their competitors had years head start in this area. This approach was unheard of in the Android space and created a lot of pushback both with users and within the team. The biggest breakthrough came in the early design when it was decided to forgo any form of customization. The team also knew they wanted to leverage the contextual capabilities they had built for Next and explore the contextual computing/AI space much more deeply with Arrow. When V1 of Arrow Launcher (later renamed Microsoft Launcher) was released, the team onboarded a lot of early users quickly through this fanbase and received a good amount of word-of-mouth press, which helped raise visibility of Arrow to new users.įrom the start, it was critical to differentiate since the launcher space was very crowded and several incumbents had deep feature lists and hundreds of millions of users. The team started dialog with the Next fanbase early on and this provided both early feedback on feature direction and created a buildup of interest. Their development team in Beijing was able to quickly take the core ideas they had come up with and build an initial version of the launcher. The team knew they wanted to leverage what they had learned in building Next Lock Screen and continue to work with the large engaged fanbase from that release. ![]() So, the idea to build Arrow Launcher was born, a full launcher replacement for Android. With deep customization for gestures, you can double tap to lock your phone, swipe up for app drawer and more.įollowing the successful launch of the Next Lock Screen for Android, the Loop team found that several capabilities they wanted to add to the lock screen just were not possible. Search the web or your files, apps, docs, messages and web results using Microsoft Launcher’s universal search bar.
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